The Listing Tool Kit

Before you even get a chance to sell a home, prospective clients have to buy into the idea that you're up to the challenge. The listing packet and presentation are your opportunities to convince them. Use this tool kit to learn how to tailor your approach to the seller's comfort zone, pinpoint the perfect price, and answer any objection.


Prep With the 5 Ps
Prequalifying Questions
Powerful Packets

Before the Appointment

Mistakes to Avoid


Your Audience

Listen for Their Personality
Build Rapport

Converting FSBOs

Selling to the Seller

Working With Relocating Sellers



Listing Package Musts
Step by Step
Tips for Painless Appointments
High-Tech Tips

Q&A: Connect With Clients

Bright Ideas
Counter Objections



Comparable Market Analysis
Dos and Don'ts
Counter Price Resistance

Q&A: Strategies


Your Commission

When Asked to Slash...
What Are You Worth?

Q&A: Fee-for-Service