Must-Have Features for your Real Estate Web Site

Most good real estate Web sites include the following features:

  • A targeted URL that reflects your marketing niche. (For rookies, this may be difficult to do but if you know your target market, tailor your domain name to fit). For instance, if your target market is selling to veterans, using is an appropriate and well-named URL.
  • A home page with general information about the sponsoring real estate professional’s experience, services, and affiliated company, as well as a small picture of the practitioner and a company logo. Contact information, with phone numbers and an e-mail address, should appear on every page of the site as well as links for visitors to follow or "like" you on Facebook, Twitter or whatever other social media accounts you use.
  • Area information on the community, neighborhoods, demographics, schools, places of worship, shopping, and so on. This can be offered as content you provide or as links to other Web sites. Make sure this information is updated and jargon-free. A great way to keep information up-to-date is by using widgets to provide pertinent data. Widgets are available for mortage rates, real estate news headlines, and weather reports. With these widgets, the information is automatically updated several times each day.
  • Listing information on all property currently available and the price. This should be accompanied with one or more photos for each listing or a virtual tour highlighting the most appealing features of a listing. Adding a small map or link to a map lets visitors find out where the property is located. You can also add videos to each property to further enhance your customer's experience.
  • Customer testimonals from happy clients who have had positive experiences. This lends depth to your site and boosts your credibility.
  • An electronic form that customers can submit to you with a profile of what they’re looking for, in terms of price range and neighborhood.
  • Site traffic tracking tools, invisible to visitors, tallying how many visit the site and how much time they spend in different areas. These analytics can provide important insight into what's working and what's not on your Web pages.
  • A sleek design that matches the business persona of the professional.
  • Extras, such as mortgage and loan calculators, buyer’s and seller’s checklists, a tip of the day, or a monthly e-mail newsletter or market report. Although not absolutely necessary, these are the kinds of offerings that can encourage visitors to return.
Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.