10 Training Topics for Unlicensed Staff

  1. Basics of the real estate sales transaction: steps in the process, what contracts mean
  2. REALTOR® Code of Ethics and state requirements for activities not permitted for non-licensees
  3. Oral and written communications skills: telephone skills, client follow-up, handling disgruntled clients
  4. Computer skills: using real estate-specific contact management programs, advanced word processing
  5. Internet: updating the Web site as well as any social media accounts used, adding new listings to the MLS and other property sites
  6. Marketing: designing and placing ads, taking and manipulating digital images, developing flyers and other promotions
  7. E-mail: mass mailings, attachments, group mailings
  8. Organizational skills: managing paperwork and filing efficiently, managing schedules
  9. Event planning: setting up open houses, arranging client appreciation events
  10. CMAs: researching data, preparing final reports and updates
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