Do You Need a Coach?

Exceptional training is considered one of the foundations to a successful real estate career. But exceptional coaching takes the good salesperson from making a living to being one of the best and most financially successful. In other words, behind every great milestone or accomplishment stand two people—the one who executes the task or carries out the game plan, and the one who helps to create the game plan and helps the executor improve his or her skills. A mistake some of us make is limiting the role of coach to sports, when in fact, every professional in every profession can benefit from the counsel of a good coach.

One-on-one coaching will give you personal attention instead of the group experience you find in workshops or seminars. To have a coach with whom you can be completely honest and who will hold you accountable to what you’ve defined as your goals can dramatically shorten and flatten the learning curve and improve your chances for success.

Realizing that you need a coach to help you focus on your goals, establish a game plan, and stick to it is an important revelation and a huge step forward to achieving your ambitions. Coaches support you with ideas, counsel, and advice through situations and challenges, helping you maximize opportunities and avoid pitfalls. Establishing a relationship with a great coach is well worth the investment of time, money, and emotional commitment, and it will pay huge dividends as you see improvement with almost every transaction.

Source: Adapted from Your First Year in Real Estate (Prima Lifestyles, 2001) by Dirk Zeller

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