It may not be feasible to coach every associate yourself so you need to look for others in the company willing to assume the role of mentor to one or more co-workers. Good mentors should be:

  • Willing to assume leadership
  • People oriented
  • Successful in the company
  • Aware of and support the company’s goals and policies
  • Willing to provide regular coaching and feedback
  • Aware of learning resources within and outside the company

Adapted from Beyond the Myths and Magic of Mentoring, Margo Murray, Jossey-Bass Publishers, San Francisco, 1991

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