4 Ways Customers Judge Your Service

1. Response time. How fast were you able to solve any problems that arose during the sale? Today, good service isn’t enough; you must exceed client expectations to stand out.

2. Honesty. Did the clients feel that you were giving them the correct information? If you don’t know the answer to a client question, don’t try to fake it. Instead promise to find the answer for them in 24 hours, and then do so.

3. Added value. Do clients perceive that your work made the sale faster and less stressful for them? Benchmark your actual performance on each home to the average days on the market in your area, and let clients see how you measure up.

4. Accountability. If you make a mistake, admit it, and do your best to correct it. Sometimes, all people want is the acknowledgement that a screw-up occurred.

Danielle Kennedy, International Speakers Bureau, Dallas

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.