Bright Ideas: Keeping Customers for Life
1. Give a battery-operated smoke detector as a gift, then supply a new battery once a year as a reason to follow-up.
—James Pugliese, James Pugliese Seminars, Guilderhall, N.Y.
2. Build a special referral database of your area’s top 50 salespeople and develop a regular contact program with them. Once they know you, you can market your listings directly to them.
—Bill Barrett, Bill Barrett Seminars, Rochester Hills, Mich.
3. Print “Just Moved” postcards that have clients’ and customers’ old and new addresses, as well as your logo, as a closing gift.
—Danielle Kennedy, International Speakers Bureau, Dallas
4. If you see a local business for sale, follow up to see if the owner is also thinking of relocating and selling a home.
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