4 Professional Persuasion Tips
Leaders spend a lot of time convincing others to accept new ideas or do the tasks necessary to make those ideas realities. Try these persuasion strategies with your sales associates or employees.
- Build credibility. No matter how good your idea, no one will be convinced if they don’t trust you or think you’re manipulating them.
- Find common ground. People need to see how an idea will meet their wants and needs—the “ what’s in it for me” approach. Take time to understand how your idea will benefit your listeners; otherwise, your message may fall on deaf ears.
- Develop compelling positions and support them with evidence. Focus your presentation only on key points that will convince your listeners; don’t worry about what convinced you.
- Connect emotionally. No matter how good your evidence, most people make decisions based on emotion. If you excite them and create a sense of urgency, you’re half way there.
Adapted from “Winning them over,” Jay A. Conger, Executive Excellence, May 2000.
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