Better Ways to Provide Feedback

Among a manager's most important tasks is to provide timely feedback to workers, reinforcing what they do well and helping them overcome weak areas. When giving workers feedback:

  • Be specific. Don't just say, "Your sales figures are low." Instead, say, " You need to make two more sales a month." Then ask what you can do to help the employee improve performance.
  • Don't delay. If the employee's behavior or performance is a problem, don't wait for a regularly scheduled meeting to provide feedback. Do it as soon as possible. Remember, never give negative feedback in public.
  • Be positive. When giving employees feedback, it's necessary to point out problems, but don't forget that they also need to feel valued. Keep a file of things a worker has done well so you always have positive reinforcement at your fingertips.
  • Offer training or coaching. In some instances, poor performance results from insufficient skills to do the job.

According to Christopher Lee, author of "Transformational Leadership In The New Age of Real Estate," each employee is entiteld to:

  • An annual performance evaluation conducted in a timely manner
  • Feedback on their performance throughout the year  
  • A mutually agreed-upon set of goals, expectations and performance indicators 
  • A plan of action to help the employee better contribute to the forward movement of the entire organization.

Lee also provides tips about the spectific criteria used to measure performance. All criteria should be:

  • Focused
  • Balanced
  • Strategic
  • Quantifiable
  • Easily understood
  • Easily implemented
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