Creating a Top Comparable Market Analysis

The comparable market analysis serves two major purposes during the listing:

  1. To establish your knowledge of the market in the prospects’ mind.
  2. To lay the groundwork for setting a realistic selling price for the property.

A comparable market analysis should include:

  • All active, comparable properties in the neighborhood.
  • All comparable properties that have sold within the last six months.
  • All comparable listings in the neighborhood that have expired within the last six months.
  • A summary of the pricing trends in the local and national real estate market over the last year.
  • A summary of the average number of days on the market for comparable homes within the last year.
  • Any available third-party data (check your local board) on market trends in your area.
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