Selling to the Seller: 6 Reasons They Should Work With You on Both Sides
Beware of this possible pitfall when working with sellers as buyers.
Sellers will likely want to reduce your commission because they may see you as getting a two-for-one deal.
If sellers are staying in the area, ask if you can help find their next house. It benefits both you and the client. Here are six reasons why:
1. They don’t have to interview more real estate salespeople.
2. You already understand their needs.
3. If they trust your market knowledge enough to sell their home, they should trust you to find them a new house.
Keep It Ethical
Even if the sellers turns you down, remember that you owe them loyalty as their agent for the sale. —Article 16
4. You can help coordinate both sides of the deal so they don’t find themselves homeless for a few days between closings.
5. You can make negotiations go more smoothly and quickly. You have dates on both closings and don’t have to wait for return calls from fellow practitioners.
6. “You want me negotiating for you. You don’t want me on the other side (representing the owner of the home they’re buying)," jokes Alexis Bolin of ERA Old South Properties, Inc., Pensacola, Fla.
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