What Personal Assistants Do

Technology has brought greater transparency to the process of buying and selling real estate. Good thing? Of course. But it adds to the pressure of finding customer-service perks that you can offer but competitors can't. With so many tasks to manage — from keeping the listing in showing shape to writing and placing ads to handling detailed offers  — how can you find the time to be a customer-service star?

Many real estate practitioners have found that working with a personal assistant gives them the ability to devote time to selling and prospecting — tasks that help them make more money — while knowing that the day-to-day business tasks are being handled professionally by someone else. According to the 2012 NATIONAL ASSOCIATION OF REALTORS® Member Profile, 14 percent of REALTORS® report having one personal assistant, and 4 percent report having two or more personal assistants.

Personal assistants perform a variety of tasks. These include:

  • Process new listings and enter them in the MLS (64 percent)
  • Send mailings to past clients or prospects (58 percent)
  • Place/track advertisings of listings (43)
  • Schedule listing presentations, closings, and appointments (43 percent)
  • Order inspections (39 percent)
  • Photograph listings (39 percent)
  • Send progress reports to sellers (37 percent)
  • Write ads (37 percent)
  • Prepare comps (36 percent)
  • Prepare escrow files (34 percent)
  • Manage closing paperwork (26 percent)
  • Check MLS for expireds (26 percent)
  • Check newspapers for FSBOs (13 percent)
  • Prospect FSBOs (11 percent)
  • Other (32 percent)