3 Sample Marketing Plans
For example, e-mail marketing is no longer considered profitable or easy. "E-mail marketing is incredibly hard to do and you need to spend a fair amount of money to do it," Herder says. "You can't buy a good e-mail list, and before sending anything out, you have to clean it with an opt-in program. Even if you have a good opt-in program, if people think you are selling in an e-mail, they will immediately drop you into their spam folder."
With help from Herder, LaBarbera, and Levin, we have pulled together three plans designed to capture a specific demographic and work within your budgetary constraints.