Sample Report for Targeting Condo Owners

Offering an informative report is a great way to prompt prospects to find you. This one (1 of 4 in this Personal Marketing Tool Kit) targets condo owners:

Attention Condo Buyers: 3 Warning Signs That Could Cost You Thousands of Dollars

  1. 50 percent or more of the units are tenant occupied. If 50 percent or more of the units are rentals, it will be more difficult to find a lender for a unit in the complex. If few lenders will make loans, this may adversely impact you when you want to resell.
  2. The association’s “reserve fund” is less than healthy. Without a significant sum of money in reserve, when a major repair needs to be done, owners might have to pay a costly special assessment. This can affect resale value.
  3. The project is in litigation. If the project is involved in litigation with builders and/or other home owners, reserve funds can be depleted quickly, affecting resale value.

Sample report information courtesy of Kim Daugherty, Coldwell Banker Gundaker, St. Louis, Mo.