Tips for Better For-Sale Signs
According to expert Jim Remley, author of "Sell Your Home In Any Market," a good real estate sign "is like a marketing machine that's hard at work in the rain, snow, sleet, and sun 24 hours a day, 7 days a week." Make yours stand out by following these useful tips:
TIP: Choose color combinations that aid readability—black or blue letters on a yellow or white background or white letters on a yellow, blue, or black background. —From Power Real Estate Advertising by William H. Pivar and Bradley A. Pivar
- Use reasonably new signs in good condition. Peeling, cracked, or beat-up looking signs reflect poorly on homes—and on you.
- Make sure phone numbers and contact information are easy to read.
- Position your signs where they’re visible to people approaching the home from either direction on the street.
- Be sure signs are well anchored so they won’t topple over with the wind.
- Consider using “talking” signs that play a prerecorded message about the home.
- Capture the attention of night foot and vehicle traffic by posting your sign beneath a street lamp or under the home’s exterior lighting, or by using a self-lighted sign.
- Keep the sign simple and uncluttered. Make type large enough to read from a moving car.
- Include your phone number, company logo, Web site address and the addresses to your social media accounts, (if there isn't any room for this you can just include the Facebook and Twitter logo so people know to search for you).
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