Learn Your Neighborhood

As a real estate professional, clients will expect you to be able to provide specifics about the neighborhoods they are considering. Neighborhood knowledge will also be invaluable to you when developing your marketing and prospecting strategies. The following are some helpful resources to help you learn about different aspects of your market:

Demographic Information

  • American FactFinder. When you want to find authoritative demographic information fast, use American FactFinder, an interactive search engine provided by the U.S. Census Bureau. This resource can help you track down local population, as well as housing, industry, and business statistics for your market. Data is taken from the 2010 Census and more recent surveys and reports.
  • ePodunk.com. Launched in 2000 by former journalists, this site contains profiles of more than 25,000 communities and every county in the United States. Entries are extensive, with specifics on history and geography of the area; home prices; schools, libraries, and other cultural amenities; air quality; taxes; economic and employment data; and much more.
  • Sperling's BestPlaces. This site generates rankings of places and people for major publications. It offers city profiles and a feature that allows users to compare any two cities in the United States in categories such as housing costs, crime, economy, health, and education.
  • National League of Cities. The oldest and largest national organization representing 18,000 cities, villages, and towns throughout the United States, this site offers research reports on cities that focus on fiscal conditions and demographic changes.

School Information

  • National Center for Education Statistics. Part of the U.S. Department of Education, this agency collects and analyzes data related to education in the United States and other countries. Use the Search for Schools, Colleges, and Libraries function to find detailed information about any school in the country.
  • GreatSchools.org. The site's ultimate goal is to help parents find education-related information using the power of digital media. The profiles of more than 200,000 public and private pre-K through 12 schools are searchable by location, district map and specific paramenters that a parent may find important. The site also provides more than 1,000,000 parent and community ratings and reviews of the schools.                

Architecture Information

  • Architecture Guide. This helpful guide at REALTOR® Magazine Online provides information, illustrations, and photographs of the most common types of home features and residential styles.
  • Architecture Coach. This monthly column at REALTOR® Magazine Online provides practical tips and information about how you can best use architecture to sell your listings.
  • About Architecture. This site provides a solid foundation on which to build your residential architecture knowledge. Part of the About network of Web sites on dozens of topics of interest, About Architecture features House Styles, an illustrated guide to the most popular residential architecture styles and features. Additional parts of the site provide information on renovating historical homes, home repairs, and home maintenance.
Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.