Activity 2: Constructing a Listing Presentation

Although no two listings are exactly the same, there are certain standard components that frequently appear. Download the customizable handout below to determine which listing package components your company provides, which components are generally supplied by sales associates, and which components are not applicable to your company.

This activity may foster a discussion about listing packet data and other tools that could be useful in improving listing presentations. Use your company’s standard listing package to discuss the purpose of each piece in the package. Ask participants to share pieces of their own listing presentations that they have found to be particularly effective. Brainstorm other components that could be added to the company presentation and be sure to write down the suggestions and ideas that come up.