Welcome, Background, and Objectives

Welcome

Introduce yourself. Talk about an experience that changed the way you approach listings. Ask two or three participants to share a war story about their best or worst listing presentation and what they learned from the experience.

Background

Explain that unless your principal focus is buyer’s representation, good listings are the backbone of a successful real estate business.

Objectives

In this meeting, you will:

  • Identify ways sales associates can reinterpret their skills as seller benefits.
  • Discuss new components to add to listing presentation.
  • Practice techniques for adapting listing presentations to different prospects.
  • Review home pricing tips and strategies.