2017 Real Estate IRA Investment Trends and Insights

Now, more than ever, people are investing in real estate as a way to save for retirement. For 35 consecutive years, the

number of The Entrust Group’s clients investing in real estate in their self-directed IRAs has grown consistently. Each year, The Entrust Group uncovers real estate investment trends based on data from Entrust clients and respected organizations, such as National Association of REALTORS®. In this recent webinar, Bill Neville, Business Development Manager at The Entrust Group, discussed their latest report. Play now. Original air date: June 14, 2017.

How to Save Your Business with a Modern Mindset

If your property management business has been through a software transition before, you know that change isn’t easy. But if you are losing precious time and money to outdated systems that don’t work with your business, you might need to change faster than you would like.

In fact, if you are hesitant to make necessary changes to your business your competitors are likely outgrowing you already. AppFolio Director of Implementation Vince Coley shared strategies on positively transforming your business without negatively impacting your workflow. Vince and his team have helped thousands of your peers transition their businesses out of old technology, saving them hours a day and countless dollars. Play now. Original air date: July 28, 2016.

2016 Apartment Market Trends

While no one can predict exactly what the future holds, the power of market research offers us a sneak peek into what’s possible and probable.

Equipping yourself with a thorough knowledge of your industry’s past and present trends is the best way to help secure your company’s future. This AppFolio sponsored webinar featured information about national rent trends and top regions for growth, the top markets for job growth, the best areas for new construction, and 3 and five year forecasts to help model the future of your business.  Play now. Original air date: March 24, 2016.

The Power of Home Possible in Today’s Housing Market

Freddie Mac’s Feb. 4 webinar, “The Power of Home Possible in Today’s Housing Market.” highlighted key resources and the flexibilities/benefits of Freddie Mac’s low-down payment product offerings that real estate professionals need to understand to best guide their clients through the home purchase process and grow their business. The session included discussions of current market conditions and financing trends, features of Freddie Mac’s low-down payment product offerings, key resources available from Freddie Mac to you and your customers, and advice on ensuring your lender partners offer the full range of low-down payment conventional loan products available.

How to Attract and Convert Online Leads

This webinar featured Sprout Marketing experts Rebecca Ross, Branding Director, and Amy Kosnikowski Dilisio, Vice President of Business Development & Education, and shared how to

use your website to attract prospects and convert them to paying residents. They also highlighted key metrics to look at to measure your success, so you can see what’s working and what isn’t. Play now. Original air date: Nov. 10, 2015.

Run Your Business Like a Business

This webinar featured Chris Heller, CEO of Keller Williams, who shared best practices on expanding your business.

Before becoming CEO, Heller was the company’s rookie of the year, No. 1 associate in North America, with a team selling more than 100 homes a year for two decades, and owner of several Keller Williams market centers. The one-hour webinar was sponsored by Keller Williams. REALTOR® Magazine did not participate in the webinar and does not endorse the content. Play now. Original air date: Oct. 22, 2015.

Improving Your Digital Marketing Strategies

This webinar, featuring Sprout Marketing's Rebecca Ross and Barbara Savona, was packed with tips for enhancing your

digital marketing efforts. They took a deep-dive into digital methods like social media, content marketing, and website optimization, and highlighted the importance of incorporating modern marketing techniques into your strategy. REALTOR® Magazine did not participate in the webinar and does not endorse the content. Play now. Original air date: Oct. 14, 2015.

Webinar: E&O Loophole Nightmares

This webcast focused on learning how errors and omissions (E&O) insurance works, the top reasons claims are denied,

and how people can assess their E&O insurance to make sure they're covered in a lawsuit. Real estate attorneys Robert Sunderland, and Steven Sargenti, CEO and President of CRES Insurance Services, explained the benefits of individual E&O Insurance and how to effectively conduct one’s own risk management exercise. This webinar was sponsored by CRES Insurance Services. Play Now. Original air date: October 1, 2015.

Webcast: The New Closing Rules

This webcast focused on what you need to know about the changes that are coming to the closing process later in 2015, which include new forms and disclosure requirements. Panelists included Phil Schulman, an attorney with K&L Gates and former official with the U.S. Department of Housing and Urban Development who specializes in federal closing rules, and NAR Senior Counsel Finley Maxson. Play now. Original air date: July 16, 2015.

How to Use Yelp to Build and Manage Your Reputation

In this webinar, sponsored by REALTOR^® Magazine and property management software company AppFolio, Darnell Holloway, the Director of Business Outreach at Yelp, shared his expert advice on how to handle reviews online.

He was joined by Bill Tancer, online consumer behavior expert and author of Everyone’s a Critic, to discuss some best practices when dealing with upset customers; highlight a success story; and share some general rules of thumb when building your online presence on Yelp, which has 142 million monthly visitors and over 77 million reviews. Play now. Original air date:June 30, 2015.

2015 Forecast for Property Managers

The rental market has seen record occupancy rates and a rise in residential development, but it’s not clear if the strong demand for apartments will persist. Ryan Severino, chief economist of market data company Reis, Inc., looked at

prospects for the year ahead and talk about the impact of rising construction on residential housing and other issues in a free webinar created and paid for by property management software company AppFolio. REALTOR® Magazine did not participate in the webinar and does not endorse the content. Play now. Original air date: March 24, 2015.

Visual Marketing for Real Estate Agents

Learn how to make flyers that incorporate pictures, color, text, and special effects in just a few minutes. At the end of the webinar, you’ll be ready to make gorgeous flyers that will sell more homes. About the Presenter: Before joining Canva as chief evangelist, Guy Kawasaki was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of 12 books, including APE: Author, Publisher, Entrepreneur—How to Publish a Book (Nononina Press, 2013), What the Plus! Google+ for the Rest of Us (McGraw-Hill, 2012), and Enchantment: The Art of Changing Hearts, Minds, and Actions (Portfolio, 2011). Playback or download now. Original air date: October 14, 2014

Direct Mail and Every Door Direct Mail® Service

Learn how to make the most of your marketing dollars with Every Door Direct Mail (EDDM®) service from the United States Postal Service®. Developed to make direct mail more accessible to local businesses, the EDDM online mapping tool helps you decide how and where you want to mail, using an online process that’s affordable and easy-to-use. The U.S. Postal Service® created Every Door Direct Mail service to simplify how small businesses market to their local communities. With the EDDM mapping tool, you can reach every address in the neighborhoods near your business -- and you don’t even need a mailing list. A U.S. Postal Service letter carrier takes your printed piece to every home while delivering the day’s mail. With the online mapping tool you can identify and select the routes in the neighborhoods you want to reach. Narrow your route selections by utilizing demographic information from the U.S Census, such as average household income, age range, or average household size. You can also pay online, generate Post Office™ forms, and get help finding a printer. Playback or download now. Original air date: September 25, 2014

How to Market Yourself on Facebook Without Annoying Your Friends and Family

Learn about a time-saving formula to attract clients through social media without annoying friends and contacts. Shaun Nilsson, a REALTOR® based in Toronto and founder of CityBlast.com, walks you through a program for closing real estate commissions using your Facebook account. The program helps you project a confident business savvy and shows you how to outsource your online marketing to others so you can focus your time on selling. Among the topics to be covered: 1) How to use inbound marketing to earn more commissions, 2) How to systematize your Facebook marketing, so you don't have to spend time on updates, 3) Adding a "Facebook weapon" to boost social media relationships. Playback or download now. Original air date: June 26, 2014

Health Insurance and the Affordable Care Act: What REALTORS® Can Do Today

The Affordable Care Act is raising a lot of questions. In this Dec. 12, 2013, webinar, we answer some of them for real estate professionals. The webinar provided a short overview of the law, a  brief summary of NAR’s insurance programs, and a walk-through of the REALTORS® Insurance Marketplace, operated by REALTOR Benefits® Program Partner SASid. Playback or download this webinar now. Also, you can view or download a PDF of the slides used in this webinar. Original air date: Dec. 12, 2013.

2 New Ways to Provide Value With RPR

Looking for new ways to provide value to your clients? The Realtors Property Resource® has tools to help you provide information your clients are looking for and details they need. This REALTOR® Magazine webinar explains how you can search for distressed properties, including Fannie Mae properties, and how RPR's home improvement tool can help you show clients exactly how their past and future improvements can add value. Playback or download now. Original air date: March 28, 2013

Exploring the Realtors Property Resource®

Last month, REALTOR® Magazine editors and Realtors Property Resource® (RPR) executives provided a basic demonstration of the RPR tool in a free webinar. Now that RPR is available to all REALTORS®, we’re bringing you a more extensive look at the system in a follow-up event. Playback or download Part 1 and Part 2. Original air date: Nov. 29, 2012

A Look Ahead: RPR’s Launch to all REALTORS®

Realtors Property Resource® (RPR), which was made available to all REALTORS® on Nov. 1, 2012, participated in this free webinar that showed NAR members how RPR’s advanced technology tools and features can be utilized to provide their clients and customers with dynamic reports and analytics. Playback or download now. Original air date: Oct. 25, 2012

Maximizing Jumbo Lending in Today’s Market

Looking to grow your base of affluent clients? Seeking best practices to secure jumbo lending for your clients? Perhaps you’re a seasoned veteran looking for new tips and techniques? Be sure to download or playback for this upcoming REALTOR® Magazine webinar, sponsored by PNC Mortgage. Playback or download now. Original air date: Aug. 7, 2012

Reverse Mortgage Payoff Mechanics and HECM Purchases

REALTOR® Magazine joined with the National Reverse Mortgage Lenders Association (NRMLA) to host a loan originator and industry experts in an hour-long discussion of how reverse mortgages work. Download or playback this event to get acquainted with the payoff mechanics of a reverse mortgage by experts in the field and also learn about how your clients might be eligible to use a federally backed reverse mortgage program for purchase. Playback or download now. Original air date: June 28, 2012

Using Fannie Mae’s Online-Only REO Offer System

REALTOR® Magazine hosted a free webinar featuring the recently released HomePath® Online Offers system with Fannie Mae executives Jane Severn and Robin Still. Learn how to navigate the system on behalf of their clients with this archived event. Playback or download now. Original air date: April 16, 2012

Court Side: 6 Recent Cases and What They Mean for Your Business

State and federal courts have recently decided—or are considering—a number of significant real estate cases. In this webinar recording, NAR's legal experts explain some of the most important issues on court dockets and what their implications are for your business. Playback or download now. Original air date: April 19, 2012

Cost vs. Value: Key Home Improvements

Each year, REALTORS® from more than 80 U.S. metro areas provide input into Remodeling magazine's Cost vs. Value Report, which provides an analysis of the financial returns of various home improvement projects. In this free REALTOR® Magazine webinar, experts discussed which projects provide the best payoff and offer simple, low-cost approaches to home improvement. Sponsored by Lowe's. Download the presentation slides. Playback or download now. Original air date: March 22, 2012

Master Real Estate Sales in Today’s Market

Both practitioners and companies are struggling to find the right balance between new technologies and the proven systems and strategies that have worked for years. In this webinar, real estate coach Dirk Zeller discusses strategies, tactics, and systems that can help you run your lead-generation and conversion systems. Playback or download now. Original air date: Feb. 9, 2012

Productive Engagement With Appraisers

Appraisals continue to be a source of concern, holding up or even killing deals. To help practitioners take a fresh look at how to work with appraisers, Anna Ruotolo of RPM Mortgage shared her ideas from a lender's perspective. Playback or download now. Download the presentation slides. Original air date: Jan. 12, 2012

A Smart Way to Market: Every Door Direct Mail

Every Door Direct Mail (EDDM™) allows your company to reach every address in target areas without the need for names or street addresses. Learn about this innnovative program developed by the Postal Service, which uses carrier routes rather than addresses to target customers within a specific area or zip code. Playback or download now. Original air date: Nov. 30, 2011

Stand Out Online With SEO Part I Part II

Your site or blog can bring in a great deal more traffic — and, as a result, leads — if you’ve optimized the content on them for search engines. Download or play back this free webinar to learn how to form an SEO strategy that combines content and technology to make your sites stand out. Playback or download Part I. Playback or download Part II. Original air date: Oct. 13, 2011

Real-Time Real Estate: Opportunities in Today's Market

If you want to make money in real estate right now, you need to be aware of current consumer trends and focus your efforts toward people who are actually in a position to purchase. Watch this free webinar to learn how to find and work with investors and first-time home buyers. Playback or download now. Original air date: Aug. 25, 2011

Bedbugs: Know Them, Eliminate Them

Bedbugs are a growing problem in both residential and commercial real estate. Hear from one of the country’s top bedbug authorities on how sales associates and property managers can help their clients identify them, get rid of them, and, if they don’t already have them, how to keep their property free of them. Playback or download now. Original air date: July 28, 2011

Give Consumers a Window Into Your Local Market

There has been no shortage of negative news about real estate in the national media over the past couple of years. However, this coverage only tells part of the story. Every market is unique, and many of them aren’t seeing falling values or rising distressed properties. In this webinar, our experts show you how to get solid statistics and analysis, and be the one who gives consumers an accurate view of the local housing picture. Playback or download now. Original air date: June 30, 2011

Tablets: The Future of Computing in Real Estate?

Given the recent hype around tablets in real estate, it’s worth examining the current landscape and figuring out what practitioners can get from these hot technologies. In this free REALTOR® Magazine webinar, we examined current offerings in the tablet space and benefits for real estate pros, such as listing presentations and digital documents. Playback or download now.Original air date: April 28, 2011

GSE Reform: The Issues That Will Impact Your Business

NAR has made its position clear: The federal government must remain in the secondary market to ensure affordable mortgage financing in good times and bad, but any secondary market entity must not allow private shareholder profits at public taxpayer risk. This webinar covered the proposals under debate in Washington right now, and what we can expect to see through 2011. Playback or download now. Original air date: March 31, 2011

Autos: What's New and Noteworthy, Plus Buying Tips

This year is shaping up to be an important one for the auto sector. Corporate restructuring, transformations in old lines, and launches of new models will shape it in such a way that it will barely resemble the industry of just five years ago. In this webinar, auto expert Paul Eisenstein covers major vehicle trends, and Ashley Del Ponte of Avis Budget Group goes over rental-car discounts available to REALTORS®. Playback or download now. Original air date: Feb. 24, 2011

Cost Vs. Value: Return on Remodeling

REALTORS® from 80 cities provided input on which home remodeling projects offered the best returns, in terms of costs recovered at resale, for Remodeling magazine’s annual Cost Vs. Value Report. Key findings of the report, which were covered in the January 2011 issue of REALTOR® Magazine, were also discussed in this free webinar. Playback or download now. Original air date: Jan. 27, 2011

Capture Your Listings Through a Lens

It’s no secret that pictures help sell listings faster. But they also add value: Homes that are marketed with superior photos taken with high-quality cameras actually sell for more than houses that are photographed with standard, point-and-shoot cameras — or else not photographed at all. In this webinar, our panel goes over best practices in real estate photography. Playback or download now. Original air date: Nov. 18, 2010

 

Managing Relationships Beyond the Transaction

 

Real estate is all about relationships. From your first contact, you’ve got to provide the right combination of openness, engagement, and awareness of clients and customers’ needs. And that's critical even after the transaction ends. To keep a steady stream of repeat and referral business, you’ll need to continue managing those relationships long after closing. In this webinar — sponsored by the REALTOR® Content Resource, powered by HouseLogic — marketing expert Kelle Sparta offers fresh ideas to keep business rolling in. Playback or download now. Original air date: Oct. 7, 2010

 

Wall Street Reform: What It Means to You

 

President Obama in mid-July signed sweeping financial services reform bill. The 2,300-page law creates an oversight agency for financial services companies and a consumer financial protection bureau. It also includes provisions to curb risky mortgage lending. This free webinar will walk you through the relevant provisions in the new law. Playback or download now. Original air date: Aug. 26, 2010

 

NAR Resources to Help You Connect With Consumers

 

Are you finding a need to supply your Web site, blog, or Facebook page with great content, but little available time and resources for developing it? The National Association of REALTORS® offers several ways to get free tips, guides, and research that you can pass along to consumers in order to differentiate yourself in the market. Playback or download now. Original air date: July 22, 2010

Prospecting for Today's Market: What Really Works

While there are many tried-and-true prospecting techniques that remain relevant today, there are plenty of new ones you can use to generate more business. In this webinar, veteran practitioners explain how to prospect effectively on the Web. Playback or download now. Original air date: July 13, 2010

Build Your Business and Brand With Video

Video offers real estate pros an effective — and surprisingly inexpensive and simple — medium for connecting with consumers. In this free webinar, brought to you by REALTOR® Magazine and the Young Professionals Network, experts explain the key principles and products you’ll need before you’re “ready for your close-up.” Playback or download now. Original air date: June 24, 2010

A Step-by-Step Walk-through on Health Reform for REALTORS®

The sweeping health reform law impacts the environment in which independent contractors and small business owners buy and maintain health insurance. NAR Managing Director of Legislative Policy Marcia Salkin and NAR Director of Tax Policy Linda Goold walk you through the relevant parts of the law. Playback or download now. Original air date: May 27, 2010

Self-Directed IRAs: Tapping Your Expertise for Retirement

How might real estate practitioners tap their market expertise in planning for their retirement? Get expert advice from a self-directed IRA specialist in this free recorded webinar. Playback or download now. Original air date: Feb. 25, 2010

Affordable Staging Tips for Any Listing

In this economy, you probably don't have a lot of resources to devote to staging. But that doesn't mean you shouldn't do it. In this webinar, a real estate practitioner and a professional stager go over how you can spruce up properties and get them sold faster without breaking the bank. Playback or download now. Original air date: Jan. 28, 2010

Cost Vs. Value: Trends and Tips

Every year, we present the Cost Vs. Value report, which provides the average values of various home projects on a regional and national basis. In this webinar, Remodeling magazine Editorial Director Sal Alfano and 2007 NAR President Pat Combs bring you some extra insight and analysis into the figures in the report, and discuss the implications of the findings. Playback or download now. Original air date: Dec. 17, 2009

Today's Changing Short-Sales Environment

In this important short sales update, we heard from one of the nation's largest lenders, Bank of America Home Loans, on the state of short-sale processing today, what it's doing to speed short sales, and the impact of federal short-sale guidelines once they're out. Also, expert real estate educator Lynn Madison shared tips from NAR's new Short Sale & Foreclosure Certification course. Playback or download now. Original air date: Dec. 10, 2009

For Brokers: Managing in Turbulent Times

The difficult economy has forced broker-owners and managers to rethink priorities in their brokerage operations. In this webinar, three leading industry professionals for their views and valuable recommendations about what it takes to run a thriving brokerage—small or large—during a period of unprecedented challenges. Playback or download now. Original air date: Oct. 29, 2009

Tap into a Growth Niche: Responsible, Affordable Homeownership

Loan programs offered by state housing finance agencies and many municipalities are one of the bright spots in today's mortgage finance arena. Two industry professionals with decades of experience in affordable homeownership programs offer information and advice on how to get started in this area. Playback or download now. Original air date: Sept. 17, 2009

Understanding Lease-to-Own Deals

In a slow market, offering assistance in lease-to-own transactions can open the door to new seller and buyer clients to your practice. In this webinar, two veteran real estate professionals who've been offering assistance in lease-to-own transactions for years share their insights into how to tap this niche to build your business. Playback or download now. Original air date: Aug. 27, 2009

Use Social Media to Get Results

In this REALTOR® magazine webinar, sponsored by NAR’s Young Professionals Network, we bring together three exemplars of fusing social media with the business of real estate. Our presenters explain what tools they use and how they employ these technologies on a regular basis to generate leads and sell real estate. Playback or download now. Original air date: July 30, 2009

Getting Started in Social Media

Real estate pros are climbing on to the social media bandwagon, but do they really understand what they’re getting into? REALTOR® magazine assembled a team of experts to help you understand the key tools and concepts in this exciting new area, and show you how it can help your business. Playback or download now. Original air date: July 16, 2009

Short Sales: Finding Income in a Tough Market - Part 2

This is the second of two webinars on boosting your business by understanding how short sales work. The topics covered include showing seller hardship, understanding timing issues, setting commissions, and avoiding legal problems. Playback or download now. Original air date: May 28, 2009

Short Sales: Finding Income in a Tough Market

This webinar teaches the basics and best practices of handling short sales from both the listing and selling side. Scott Thompson, a real estate broker and the head of Mortgage Resolution Services, highlights the three critical aspects of a short sale. Playback or download now. Original air date: March 12, 2009